Leapfrog Your Competition For Success

Leapfrogging your competition can put your practice on the road to success in a highly competitive environment in which the products you sell and the services you provide have been commoditized and your peers are flogging the same fare.  

 Here are six steps you can take to leapfrog your competition.

 Analyze your competition

 Conduct a detailed review of the competitive landscape; make a list of your competitive advantages and disadvantages; and identify the unique characteristics you have. Then, determine whether you can leverage your competitive advantages or take advantage of your competitors' weaknesses.

 Evaluate what you’ve done well

 You should also, assess what you have done well in the past, as well as the mistakes you have made and ask yourself: Can I duplicate my past successes? What did I learn from your mistakes? The answers to these questions can give you an opportunity to develop unique strategies to leapfrog your competition.   

 Get input from your clients

 Your clients are the best source of information about what you do well. Ask them why they do business with you and what can you do better.

 Revise your value proposition

 Review your existing value proposition and revise it to incorporate the unique differentiating factors you have identified.

 Establish a plan

 Put together a comprehensive and realistic plan made up of strategies and tactics to help you differentiate yourself from your competition. Once you have established a plan, you must stick to it diligently.

 Create a buzz

 Promote yourself to your target group and be entrepreneurial in creating a buzz about the "new you." Use all available media, including social media, to build your new brand and promote your new value proposition.Quickly find the secret sauce to winning clients fast!